| ACTIVITIES WE MEASURE | BOARD | CFO | CMO/R&D | COO | CSO/ CORP.DEV | HR | LEGAL/IP |
| Analyst ratings | | | | | | | |
| Antitrust cases | | | | | | | |
| Audits & material event disclosures | | | | | | | |
| Capacity | | | | | | | |
| Capital restructures | | | | | | | |
| Changes to pricing and Brand strategy | | | | | | | |
| Compensation, bonus’s & options | | | | | | | |
| Competition | | | | | | | |
| Corporate governance & policies | | | | | | | |
| C-suite compensation | | | | | | | |
| C-suite recruitment & terminations | | | | | | | |
| Director’s stock dealings | | | | | | | |
| Discoveries | | | | | | | |
| Dividends | | | | | | | |
| Employment conditions & policies | | | | | | | |
| Facilities construction & expansion | | | | | | | |
| Financial forecast & performance | | | | | | | |
| Fines, compensation, damages & awards | | | | | | | |
| Insurance claim | | | | | | | |
| Internal control & accountability | | | | | | | |
| Investments | | | | | | | |
| Joint ventures | | | | | | | |
| Labour relations | | | | | | | |
| Law suits | | | | | | | |
| Legislation & regulation | | | | | | | |
| Logistics & distribution | | | | | | | |
| Mergers & acquisitions | | | | | | | |
| New distribution channels | | | | | | | |
| New equipment | | | | | | | |
| New markets | | | | | | | |
| New processes & technology | | | | | | | |
| New product innovation, announcements & launches | | | | | | | |
| Off shoring & outsourcing | | | | | | | |
| Operational hazards, terrorism | | | | | | | |
| Patent: filings, settlements, challenges, expirations | | | | | | | |
| Product license agreements | | | | | | | |
| Product recalls & safety | | | | | | | |
| Product trials | | | | | | | |
| Production cuts & outages | | | | | | | |
| Prosecutions | | | | | | | |
| Recruitment & resignations | | | | | | | |
| Redundancies | | | | | | | |
| Relocations | | | | | | | |
| Rights issues | | | | | | | |
| Royalties, license & franchise agreements | | | | | | | |
| Sales & promotions | | | | | | | |
| Settlements | | | | | | | |
| Share buy backs | | | | | | | |
| Shareholder complaints/activism | | | | | | | |
| Sponsorship, advertising, exhibitions & PR campaigns | | | | | | | |
| Strategic alliances | | | | | | | |
| Succession planning | | | | | | | |